71% of Indian smartphone users open to switching devices based on OS experience: Report

“In the pursuit of an exceptional smartphone user experience, consumers prioritise not just external hardware but also the smartphone OS and app experience,” said Prabhu Ram, Head, Industry Intelligence Group at CMR.

In this survey, which included 2,571 smartphone users from major Indian cities, 83 per cent emphasised the importance of OS for their satisfaction and delight. Image Courtesy: Reuters.

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